TINGKAT KESESUAIAN ISI IKLAN PROMOSI AKADEMIK BINA SARANA INFORMATIKA DI YOUTUBE PERIODE 2010-2016 BERDASARKAN ETIKA PARIWARA INDONESIA

Robbikal Muntaha Meliala

Abstract


Abstract: This research is aimed to know how far academic promotion advertisement of Bina Sarana
Informatika in Youtube Period 2010-2016 inline to Ethics of Indonesia Advertisement 2014 seemed from article
1.2 language term, article 1.16 testimony term, article 1.20 humiliate message to the other competitor, article
1.21 imitated message and article 2.19 Education Institution & Job Vacancy. 12 research samples of promotion
advertisement were founded by the author with census sampling technique. Techniques of data collecting are
test of categories by coders, literature review, and documentation. Research methodology that author used is
content analysis of quantitative approached. From discussion of research result, can be concluded: reliability
value of test categories with minimum value (77,8%). Modus (91,67%) has been founded in variable 1 and 3,
they are appropriateness article 1.2.1 and 1.20, but article 1.2.2 the usage of superlative language was still
founded with violation (41,67%). Appropriateness article 1.21 was founded with violation (16.67%) and
appropriateness article 2.19.1 was founded with violation (41,67%). Meanwhile, the biggest percentage
violation was founded in variable 2 about appropriateness article 1.16 (91,67%) in category 2 and 3 about
hyperbola testimony from consumers and lack of consumer’s identity when they were speak up to the audiences.
Keywords: Advertisement, Ethics of Indonesia Advertisement


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