MIX: JURNAL ILMIAH MANAJEMEN

Alvin Achmad
Bina Nusantara University Binus Business School Master Program Management Department Business Management
Indonesia

Antonius Indra Saputra
Bina Nusantara University Binus Business School Master Program Management Department Business Management
Indonesia

Aulia Fadhil Ardiansyah
Bina Nusantara University Binus Business School Master Program Management Department Business Management
Indonesia

Evelyn Hendriana
Bina Nusantara University Binus Business School Master Program Management Department Business Management
Indonesia

Evelyn Hendriana is an Assistant Professor at Binus Business School Master Program, Bina Nusantara University and a member of Marketing in Asia Group (MAG) Scholar. She earned her BSc in Management from University of Pelita Harapan (Indonesia), MSc in Accounting from University of Indonesia  (Indonesia), and PhD in Marketing from Putra Business School, University Putra Malaysia (Malaysia). She has authored and co-authored some research papers, particularly in consumer behaviour and tourism marketing. Her main research interests are in the scope of consumer behaviour, international marketing, service marketing, social media marketing, and tourism marketing.