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About The Authors
Endy Gunanto Marsasi
University Islam Indonesia
Indonesia
Endy Gunanto Marsasi menempuh pendidikan Doktor (Dr.) di Universitas Gadjah Mada, setelah sebelumnya memperoleh gelar sarjana Magister Manajemen (MM.) di bidang manajemen dari Universitas Gadjah Mada dan Sarjana Ekonomi (S.E) dari Universitas Gadjah Mada. Ia memiliki minat mengajar pada mata kuliah Manajemen Pemasaran Strategis dan Perilaku Konsumen. Topik riset yang menjadi interesnya adalah Self concept & Self Image Congruency in contemporary marketing. Ia menjadi VP Academic & Certificate (Sleman Chapter) Indonesia Marketing Association pada tahun 2019.
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Keywords
Brand Image
Business Performance
Employee Performance
Firm Size
Firm Value
Green Marketing
Job Satisfaction
Organizational Culture
Performance
Purchase Decision
Purchase Intention
Risk Propensity
Self-Efficacy
Sustainability
Transformational Leadership
Work Engagement
Work Motivation
Work Stress
Work-Life Balance
employee performance
innovation