The Influence of Product Innovation and Innovation-Based Marketing on The Competitiveness of MSMEs and its Impact on Local Economic Growth in West Java

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Suca Rusdian
Sekolah Tinggi Ilmu Ekoomi Yasa Anggana
Indonesia

Yusuf Tojiri
Sekolah Tinggi Ilmu Ekoomi Yasa Anggana
Indonesia

Ipa Hafsiah Yakin
Universitas Sebelas April
Indonesia

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MIX: JURNAL ILMIAH MANAJEMEN