MIX: JURNAL ILMIAH MANAJEMEN

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About The Authors

Genoveva Genoveva
President University
Indonesia

School  of Budiness

Dian Ridho Samukti

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Keywords Brand Image Business Performance Employee Performance Employee Performance. Firm Size Firm Value Green Marketing Job Satisfaction Organizational Culture Perceived Organizational Support Performance Purchase Decision Purchase Intention Sustainability Sustainable Tourism Transformational Leadership Work Engagement Work-Life Balance employee performance organizational commitment product innovation
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Home > Vol 10, No 3 (2020) > Genoveva
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  • GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION