Handrimurtjahjo, A.D. et al. 2025. How Do Social Media Marketing and Brand Equity Drive Consumer Purchasing Decisions in the Food Industry?. MIX: JURNAL ILMIAH MANAJEMEN. 15, 1 (Mar. 2025), 38–57. DOI:https://doi.org/10.22441/jurnal_mix.2025.v15i1.004.