Astuti, H.J. et al. 2026. Stimulus-Organism-Response (S-O-R) Theory Approach on Loyalty and Hospital Switching Model. MIX: JURNAL ILMIAH MANAJEMEN. 16, 1 (Mar. 2026), 61–78. DOI:https://doi.org/10.22441/jurnal_mix.2026.v16i1.005.