., F. et al. 2019. PENGUATAN WORD OF MOUTH MELALUI STRATEGI INTERNAL BRANDING DI PERGURUAN TINGGI SWASTA INDONESIA. MIX: JURNAL ILMIAH MANAJEMEN. 9, 1 (Feb. 2019), 174–189. DOI:https://doi.org/10.22441/mix.2019.v9i1.011.