Handrimurtjahjo, A. D., Verencia, C., & Salwa, S. (2025). How Do Social Media Marketing and Brand Equity Drive Consumer Purchasing Decisions in the Food Industry?. MIX: JURNAL ILMIAH MANAJEMEN, 15(1), 38–57. https://doi.org/10.22441/jurnal_mix.2025.v15i1.004