Rusdian, S., Tojiri, Y., & Yakin, I. H. (2025). The Influence of Product Innovation and Innovation-Based Marketing on The Competitiveness of MSMEs and its Impact on Local Economic Growth in West Java. MIX: JURNAL ILMIAH MANAJEMEN, 15(3), 743–770. https://doi.org/10.22441/jurnal_mix.2025.v15i3.005