Latif, N., Bungin, B., & Kodrat, D. S. (2025). Balancing Innovation and Ethics: Empirical Insights into AI Predictive Marketing Challenges and Opportunities. MIX: JURNAL ILMIAH MANAJEMEN, 15(3), 902–917. Retrieved from https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/35302