PARAMITRA, Yuaniko; H. ARUAN, Daniel Tumpal. LET’S PLAYING GAME: THE EFFECTS OF BRAND-GAME-SELF CONGRUITIES ON PLAYER’S ATTITUDE TOWARDS BRANDS IN ADVERGAMES. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 7, n. 1, 2017. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1474. Acesso em: 29 jun. 2026.