SANTY, Raeni Dwi; IFFAN, Muhammad. The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 13, n. 1, p. 227–243, 2023. DOI: 10.22441/jurnal_mix.2023.v13i1.015. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/18246. Acesso em: 30 jun. 2026.