HARTONO, Phebie Carissa; PRIYANA, Cynthia Susanty; LEVIA, Marleen; SIMANJUNTAK, Evi Rinawati. Increasing Customer Live Streaming Engagement in Online Shopping Platforms. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 13, n. 2, p. 484–503, 2025. DOI: 10.22441/jurnal_mix.2023.v13i2.015. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/18393. Acesso em: 2 jun. 2026.