HANDRIMURTJAHJO, Agustinus Dedy; VERENCIA, Corinne; SALWA, Siti. How Do Social Media Marketing and Brand Equity Drive Consumer Purchasing Decisions in the Food Industry?. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 15, n. 1, p. 38–57, 2025. DOI: 10.22441/jurnal_mix.2025.v15i1.004. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/26975. Acesso em: 30 jun. 2026.