KHALID, Zulvia; SILVA, Thilini De; MAULANA, Panca; UTAMI, Iis Torisa. Viral Marketing, Fear of Missing Out and Impulsive Buying Behavior Among Gen Z in Jakarta. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 15, n. 3, p. 953–965, 2026. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/32233. Acesso em: 10 oct. 2026.