ABDULLAH, Muhamad Al Faruq; DOKTORALINA, Caturida Meiwanto; FEBRIAN, Wenny Desty; MAULANA, Diky; PRAYOGO, Dhani Adi. Unlocking Business Competitiveness: The Role of Entrepreneurial Skills, CRM, and Product Diversification in Coastal Areas. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 15, n. 2, p. 502–520, 2025. DOI: 10.22441/jurnal_mix.2025.v15i2.010. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/33184. Acesso em: 29 jun. 2026.