RACHMAN, Intan Cahyani; ELVINA, Elvina; SA’DIYAH, Halimatus; NURSYIDAH, Nursyidah. The Impact of Brand Authenticity on Consumer Purchase Decisions in Digital Marketplaces: The Role of Brand Trust as a Mediator. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 15, n. 3, p. 881–901, 2025. DOI: 10.22441/jurnal_mix.2025.v15i3.012. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/34214. Acesso em: 2 jun. 2026.