TIRTAYANI, I Gusti Ayu; AGHIVIRWIATI, Gusti Ayu; WAN HUSSAIN, Wan Mohd Hirwani. Live Streaming as a Catalyst: How Hedonic and Utilitarian Shopping Drive Impulse Buying Among Gen Z in Indonesia. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 16, n. 1, p. 33–47, 2026. DOI: 10.22441/jurnal_mix.2026.v16i1.003. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/35138. Acesso em: 2 jun. 2026.