LATIF, Nashrudin; BUNGIN, Burhan; KODRAT, David Sukardi. Balancing Innovation and Ethics: Empirical Insights into AI Predictive Marketing Challenges and Opportunities. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 15, n. 3, p. 902–917, 2025. DOI: 10.22441/jurnal_mix.2025.v15i3.013. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/35302. Acesso em: 29 jun. 2026.