NUGRAHA, Elya Surya; FIKRIAH, Nur Laili. Building Fashion Customer Loyalty through Brand Awareness and Social Media Marketing: The Mediating Role of Brand Trust and Moderating Brand Reputation. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 16, n. 2, p. 779–801, 2026. DOI: 10.22441//jurnal_mix.2026.v16i2.022. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/37085. Acesso em: 6 aug. 2026.