MULKAH, Nisrina; ZUSWANA, Aries; EKAWATI, Cristina; GHOFAR, Abdul. Persuasive Communication, Agent Personal Branding, Trust, and Life Insurance Customer Loyalty. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 16, n. 3, p. 987–1005, 2026. DOI: 10.22441/jurnal_mix.2026.v16i3.008. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/39403. Acesso em: 27 oct. 2026.