HIDAYATULLAH, Naufal Mufadhdhal; PRIYATNA, Centurion Chandratama; YUSTIKASARI, Yustikasari. Phenomenology of Impulse Buying in Live Shopping: Exploring Consumer Experiences on Skintific TikTok Live. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 16, n. 3, p. 1122–1140, 2026. DOI: 10.22441/jurnal_mix.2026.v16i3.015. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/39486. Acesso em: 4 nov. 2026.