., Farida; PRABOWO, Herry Agung; WARDHANI, Diah; HUSNUR, Achmad. PENGUATAN WORD OF MOUTH MELALUI STRATEGI INTERNAL BRANDING DI PERGURUAN TINGGI SWASTA INDONESIA. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 9, n. 1, p. 174–189, 2019. DOI: 10.22441/mix.2019.v9i1.011. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5258. Acesso em: 3 jun. 2026.