., Tafiprios; ASTINI, Rina. PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 9, n. 1, p. 240–250, 2019. DOI: 10.22441/mix.2019.v9i1.015. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5279. Acesso em: 3 jun. 2026.