SUSANTI, Vonny. PENGARUH PERCEIVED BRAND QUALITY, PERCEIVED VALUE DAN SWITCHING COST TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY: STUDI PASAR INDUSTRI KIMIA DI INDONESIA. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 9, n. 2, p. 282–297, 2019. DOI: 10.22441/mix.2019.v9i2.003. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5825. Acesso em: 30 jun. 2026.