ANANDA, Muhamad A. A. F.; SIHOMBING, Sabrina. MENGUJI ANTESEDEN EKUITAS MEREK: STUDI EMPIRIS PADA MOBILE BANKING BCA. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 10, n. 1, p. 91–110, 2020. DOI: 10.22441/mix.2020.v10i1.007. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5858. Acesso em: 29 jun. 2026.