PURNOMO, Agus. BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 9, n. 2, p. 312–326, 2019. DOI: 10.22441/mix.2019.v9i2.005. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5976. Acesso em: 3 jun. 2026.