YUVITA, Heni. PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND EQUITY (SURVEI TERHADAP NASABAH BANK BNI SYARIAH DI KOTA PALEMBANG). MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 9, n. 3, p. 431–446, 2019. DOI: 10.22441/mix.2019.v9i3.004. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/6620. Acesso em: 29 jun. 2026.