LUTFIE, Harrie; MARCELINO, Dandy. CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 10, n. 3, p. 346–366, 2020. DOI: 10.22441/mix.2020.v10i3.003. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/8424. Acesso em: 29 jun. 2026.