LUTFIE, Harrie; MARCELINO, Dandy. CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 10, n. 3, p. 346–366, 2020. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/8424. Acesso em: 23 oct. 2026.