MANGGARANI, Cynthia Ayu; NOTYLIA, Lina Regina; PATIRO, Shine Pintor Siolemba. THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR. MIX: JURNAL ILMIAH MANAJEMEN, Jakarta, Indonesia, v. 11, n. 3, p. 331–342, 2021. DOI: 10.22441/mix.2021.v11i3.003. Disponível em: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/11660. Acesso em: 30 jun. 2026.