Khalid, Zulvia, Thilini De Silva, Panca Maulana, and Iis Torisa Utami. 2026. “Viral Marketing, Fear of Missing Out and Impulsive Buying Behavior Among Gen Z in Jakarta”. MIX: JURNAL ILMIAH MANAJEMEN 15 (3). Jakarta, Indonesia:953-65. https://doi.org/10.22441/jurnal_mix.2025.v15i3.016.