Khalid, Z. (2026) “Viral Marketing, Fear of Missing Out and Impulsive Buying Behavior Among Gen Z in Jakarta”, MIX: JURNAL ILMIAH MANAJEMEN. Jakarta, Indonesia, 15(3), pp. 953–965. Available at: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/32233 (Accessed: 19 September 2026).