Khalid, Zulvia, et al. “Viral Marketing, Fear of Missing Out and Impulsive Buying Behavior Among Gen Z in Jakarta”. MIX: JURNAL ILMIAH MANAJEMEN, vol. 15, no. 3, Jan. 2026, pp. 953-65, https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/32233.