Majid, Nurkholish, et al. “BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY”. MIX: JURNAL ILMIAH MANAJEMEN, vol. 8, no. 2, July 2018, pp. 228-42, https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/3321.