Ahmada, Alfian Gilang, et al. “Omnichannel Integration and Seamless Experience in Generation Z Loyalty: Customer Engagement As a Mediator”. MIX: JURNAL ILMIAH MANAJEMEN, vol. 16, no. 3, Nov. 2026, pp. 1238-50, doi:10.22441/jurnal_mix.2026.v16i3.021.