Keni, Keni, and Callista Callista. “PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT”. MIX: JURNAL ILMIAH MANAJEMEN, vol. 11, no. 1, Feb. 2021, pp. 94-106, https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/9718.