Rizkiatami A, Masnita Y, Kurniawati K. Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior. MIX [Internet]. 2023 Feb. 27 [cited 2026 Jun. 5];13(1):15-29. Available from: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/16471