1.
Handrimurtjahjo AD, Verencia C, Salwa S. How Do Social Media Marketing and Brand Equity Drive Consumer Purchasing Decisions in the Food Industry?. MIX [Internet]. 2025 Mar. 11 [cited 2026 Jun. 29];15(1):38-57. Available from: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/26975