Ananda MAAF, Sihombing S. MENGUJI ANTESEDEN EKUITAS MEREK: STUDI EMPIRIS PADA MOBILE BANKING BCA. MIX [Internet]. 2020 Jan. 30 [cited 2026 Aug. 20];10(1):91-110. Available from: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5858