Yuvita H. PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND EQUITY (SURVEI TERHADAP NASABAH BANK BNI SYARIAH DI KOTA PALEMBANG). MIX [Internet]. 2019 Oct. 30 [cited 2026 Jun. 28];9(3):431-46. Available from: https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/6620