Journal title MIX: Jurnal Ilmiah Manajemen Initials Jurnal Mix Print ISSN 20881231 Online ISSN 24605328 Accreditation Status Sinta 2 Accredited Journal, Decree No:10/C/C3/DT.05.00/2025 Frequency 3 issues per year (February, June, and October) DOI Journal 10.22441/jurnal_mix by OAI Journal http://publikasi.mercubuana.ac.id/index.php/jurnal_mix/oai by Editor-in-chief Arief Bowo Prayoga Kasmo, M.M., Ph.D <!--tr valign="top"> Managing Editor Yananto Mihadi Putra, SE., M.Si. </tr--> Publisher Universitas Mercu Buana Citation Analysis Scopus, Google, Scholar, Sinta Indexing Google Scholar, DOAJ, Dimension, BASE, Copernicus, Sinta, Garuda. <!--p>MIX: Jurnal Ilmiah Manajemen is a peer review journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management and Business Sciences. MIX: Jurnal Ilmiah Manajemen invites manuscripts in the various topics include, but not limited to, functional areas on Management and Business Sciences, such as: Marketing, Green Management, Finance and Banking, Strategic Management, Operation Management, Human Resource Management, Knowledge Management, Management Information Systems, E-business, AI on Business, International Business, Business Ethics, Corporate Governance, Islamic Finance and Banking, Business Sustainability, and Entrepreneurship. MIX: Jurnal Ilmiah Manajemen is a peer review journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management and Business Sciences. MIX: Jurnal Ilmiah Manajemen invites manuscripts in the various topics include, but not limited to, functional areas on Management and Business Sciences, such as:Marketing, Green Management, Finance and Banking, Strategic Management, Operation Management, Human Resource Management, Knowledge Management, Management Information Systems, E-business, AI on Business, International Business, Business Ethics, Corporate Governance, Islamic Finance and Banking, Business Sustainability, and Entrepreneurship.</p--> https://honpublisher.proletargroup.org/about/index.php https://ijble.com/ situs 4d https://pjsp.org.in/ https://www.lightsthereapp.com/ https://www.prap.rv.ua/ https://www.cyberlininka.ru/ https://redgade.com/ https://cylock.vn/ https://centresipd.com/ https://midtou.org/ https://karyabintangmandiri.org/ NANA4D Situs Gacor Situs Gacor NANA4D NANA4D https://radenfatah.id/ https://univgadjahmada.id/ NANA4D NANA4D NANA4D NANA4D NANA4D NANA4D NANA4D https://cardiology.sjpublisher.org/ https://pediatrics.sjpublisher.org/ slot777 link gacor FOR4D FOR4D FOR4D ROKOKBET ROKOKBET ROKOKBET ROKOKBET ROKOKSLOT FOR4D https://icj.ro/RSCJ/ https://icj.ro/stagii/ https://adpen.co.id/ https://jurnal.tarjihuna.id/ https://ijble.com/ FOR4D FOR4D https://msm.edu.np/ https://for4dsitus.com/ https://bayangan-angka.com/ https://www.pregled.unsa.ba/ https://revistas.ort.edu.uy/ https://win.joninstitute.org/ for4d https://ojs.unialfa.com.br/ https://cadernosdedereitoactual.es/ https://jelss.miard.org/ https://www.ijmres.pk/ https://moncourtier.org/ https://portal.fubk.edu.ng/ https://jebv.pk/ https://cimory.net/ https://www.sidomuncul.net/ https://www.wardahbeauty.org/ https://www.bluebirdgroupid.org/ https://www.wallsicecreamid.org/ https://www.perhutani.org/ https://www.rucika.org/ https://idkino.org/ https://sinarsosro.net/ https://www.evergreenmarine.org/
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Choice of Alternatives for Completing Work Tip 182 70 kV GI Namlea–Namrole GI Transmission Project Using Analytical Methods Hierarchy Process (AHP)
Objectives: This study aims to identify the criteria that must be considered in selecting alternative solution for the Tower Intersection Point (TIP) 182 issue on Buru Island, Maluku. The problem emerged after a landslide at the foundation of TIP 182 caused the leg C foundation to sink and the surrounding ground to crack. The research seek to analyze the best alternative solution using the Analytical Hierarchy Process (AHP) method and evaluate the sensitivity of the selected criteria to ensure the robustness of the chosen alternative. Methodology: Data were collected through Focus Group Discussion (FGD) to formulate relevant criteria and alternative solutions, as well as questionnaires to determine the weight of each criterion. The Analytival Hierarchy Process (AHP) was employed to prioritize and rnk the alternatives based on the established criteria. Sensitivity analysis was conducted to assess the stability of the selected alternative under change in criteria weighting. Findings: The FGD identified three alternatives; relocation of the TIP 182, redesign of TIP 183 and cutting slope. Five main criteria were analyzed in depth; technical aspects, resources, cost, duration and risk. The AHP results indicate that the redesign TIP 183 alternatives is the most optimal solution for addressing the problem at TIP 182 on Buru Island. Sensitivity analysis further confirms that variations in the weights of the technical, resources, cost, duration and risk criteria do not significantly alter the ranking position of the redesign TIP 183 alternative as the most superior option. Conclusion: The study concludes that redesign TIP 183 is the most appropriate and robust alternative solution for resolving the TIP 182 issue. The application of AHP provides a structured and objective decision-making framework that supports effective project completion and practical implementation on the field, while also offering a foundation for future related research.
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The Influence of Dynamic Capability on Program Uniqueness and Its Implications for Business Performance through Flexibility Strategy in the Coffee Business
Objectives: The coffee industry is characterized by intense competition, shifting consumer preferences, and vulnerability to external disruptions, creating challenges for businesses aiming to maintain sustainable performance. This study investigates the role of dynamic capabilities in shaping program uniqueness and enhancing business performance, with strategic flexibility examined as a mediating factor. Methodology: Adopting a quantitative research design, the study utilizes a structured questionnaire distributed among decision-makers in small and medium-sized coffee enterprises across Indonesia, and analyzes the data using Structural Equation Modeling with AMOS. Finding: The findings provide both theoretical advancement and practical implications for SMEs in the coffee sector by highlighting the importance of resource orchestration and adaptive strategies in sustaining competitive advantage. This research contributes to the broader discourse on strategic management and SME development, offering valuable insights for academics, practitioners, and policymakers aiming to enhance resilience and innovation in dynamic industry environments. Bottom of Form Conclusion: The results demonstrate that dynamic capabilities specifically sensing, seizing, and reconfiguring resources positively influence the development of unique programs and contribute to improved business outcomes. Furthermore, the presence of a flexibility strategy significantly mediates the effect of dynamic capabilities, enabling firms to adapt more effectively to environmental changes and align their strategic initiatives with market demands. By integrating the Conservation of Resources (COR) theory into the dynamic capabilities framework, this study offers a novel theoretical perspective on how firms can protect, allocate, and optimize resources under conditions of uncertainty.
Live Streaming as a Catalyst: How Hedonic and Utilitarian Shopping Drive Impulse Buying Among Gen Z in Indonesia
Objectives: This research investigates the influence of hedonic shopping and utilitarian shopping on impulse buying behavior among Generation Z in Indonesia, by also considering the role of live streaming shopping in moderating the relationship between these two types of shopping and impulse buying. Methodology: Through data analysis from 300 respondents. Finding: The findings show that both hedonic shopping and utilitarian shopping have a positive and significant influence on impulse buying. Apart from that, live streaming shopping was also found to have a significant influence in strengthening the relationship between these two types of shopping and impulse buying behavior. Conclusion: The implications of these findings are the importance of developing more effective marketing strategies, increasing consumer awareness about the risks of impulse buying, and opportunities for further research in understanding consumer behavior in the digital era.
Exploring Sensory Marketing in E-Commerce: The Role of Visual and Auditory Cues on Customer Engagement and Purchase Intention
Objective: This study aims to examine the role of visual cues and auditory cues as part of sensory marketing strategies in influencing customer engagement and purchase intention among Indonesian e-commerce consumers. Methodology: A quantitative explanatory research design was employed. Data were collected through an online survey of 310 active e-commerce users in East Java. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS. Finding: The results indicate that visual cues significantly affect purchase intention both directly and indirectly through customer engagement. In contrast, auditory cues do not have a significant direct effect but demonstrate a significant indirect influence through engagement. This highlights engagement as a key psychological mechanism linking sensory marketing to purchase intention. Conclusion: The study extends the application of the Stimulus–Organism–Response (SOR) framework and sensory marketing literature in the digital context of emerging markets. Practically, it provides strategic implications for e-commerce platforms to prioritize visual quality while leveraging auditory elements as emotional enhancers, thereby strengthening consumer engagement and fostering purchase intentions through enhanced customer engagement.
Stimulus-Organism-Response (S-O-R) Theory Approach on Loyalty and Hospital Switching Model
Objectives: This study aims to investigate how patient loyalty and hospital switching are impacted by service quality and hospital image via satisfaction. Methodology: Purposive sampling is used in this approach, where the prerequisite is a patient who have undergone treatment at least 3 times in the last 3 months and have used other hospital care. Based on this technique, a sample of 100 patients. Data were analyzed using structural equation modeling using partial least square technique, via two distinct but sequentially related phases. Finding: The findings demonstrate that satisfaction is positively and significantly impacted by hospital image and service quality. Only loyalty is impacted by the hospital's reputation; transferring hospitals is not directly impacted. However, hospital switching and loyalty are unaffected by service quality. Patient satisfaction can only mediate the relationship between the hospital image and hospital switching as well as patient loyalty, which does not apply to service quality. This study indicates that patient stimulus comes from external influences, where service quality and hospital image provide individual impacts (Organism) reflected in feelings of satisfaction or dissatisfaction. This then leads to a response, which is loyal patients. The satisfaction or dissatisfaction felt by patient as ‘Organism’ does not affect their decision to switch services to another hospital. Conclusion: Patient loyalty and satisfaction are directly impacted by hospital image. Patient satisfaction is directly impacted by service quality, but loyalty is not much impacted. Only patient satisfaction can operate as a mediator in the interaction between loyalty and hospital image.
Enhancing Corporate Governance: Female Board Influence on Non-Financial Reporting Effectiveness in Managing Agency Costs
Objectives: This study examines how non-financial disclosures influence agency costs in Indonesian manufacturing companies, emphasizing the moderating effect of female board members. It offers a new perspective on corporate governance by exploring the female board's role in this relationship. Methodology: Using secondary data from 32 manufacturing companies listed on the Indonesia Stock Exchange from 2021-2023, the research employs multiple linear regression and purposive sampling. Agency costs are proxied by two expense ratios and an asset utilization ratio. Findings: Non-financial disclosures significantly impact agency costs. Female board representation strengthens this relationship for expense ratio measures, suggesting enhanced transparency and reduced agency costs. However, this moderating effect is not significant when agency costs are measured by the asset utilization ratio, implying female board members are more effective in moderating operational agency costs than investment-related ones. Conclusion: This research uniquely shows how gender dynamics on boards affect non-financial disclosure's effectiveness in mitigating agency costs within a male-dominated manufacturing sector. It offers valuable insights for corporate governance and investment practices.
Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets
Objectives: This study aims to examine the relationship between entrepreneurial orientation (EO), environmental, social and governance (ESG), and corporate business performance (CBP) in multinational companies operating in Indonesia. Methodology: The research method used is quantitative. This data was obtained from 50 managers who completed the survey through Google Forms. The collected data is analyzed using PLS to verify the relationships between variables. Findings: Results show that EO and ESG investments increase GST positively and significantly. In addition, ESG investments can also act as intermediaries that reinforce the positive effects of executive orders on GST. Conclusion: This study shows that multinational companies in developing countries increase profits while supporting sustainability goals. This can be achieved by aligning the company's innovation strategy with ESG principles. Businesses must not only have profits but also the ability to create sustainable long-term growth. In addition, the results of this study can also serve as practical guidance for business leaders and policymakers in encouraging sustainable development and strengthening entrepreneurship.
Understanding Traditional Culinary Engagement: The Impact of Income Levels, Lifestyle Patterns, and Sensory Branding
The study aims to address the limited empirical studies that simultaneously examine economic, psychographic, and sensory factors in shaping traditional culinary experiences, with a focus on Nasi Tutug Oncom in Tasikmalaya. Objectives: The study examines the influence of income level, lifestyle, and sensory branding on the culinary consumption experience of traditional food consumers. Methodology: The study used a quantitative survey approach using an online questionnaire that was sent to 272 participants that were selected using Cochran's formula. Data were analyzed using SPSS, which included validity, reliability, linearity, and multiple regression analysis. Findings: The results suggest that while lifestyle has no discernible impact, income level and sensory branding have a positive and considerable impact on the gastronomic consumption experience. The F-test shows that the model fits the data well, suggesting that the independent variables together account for the variation in gastronomic consuming experience. Conclusion: The study concludes that while lifestyle has little bearing on traditional culinary experiences, financial ability and sensory stimuli are important factors in enhancing them.
Integrating Sharia Principles into Portfolio Optimization: Empirical Evidence from the Indonesian Islamic Capital Market
Objectives: This study aims to analyze the influence of Sharia values in the portfolio optimization process and evaluate their specific contribution to risk and return within the Indonesian Sharia capital market. Methodology: This research used a quantitative approach with a descriptive-associative design. Analyze secondary data (stock prices and financial statements) from companies in the Jakarta Islamic Index (JII) for the 2018–2024 period. The analysis combined the Markowitz portfolio optimization method with multiple linear regression to test the impact of Sharia compliance on performance. Findings: Integrating Sharia values enhances portfolio efficiency, evidenced by higher Sharpe ratios and lower risk levels (11.80% vs 13.50% in traditional models). Furthermore, the regression analysis showed that the Sharia compliance score has a positive and significant impact on portfolio returns, with a coefficient of 0.031 and a p-value of 0.011. Conclusion: Applying Sharia values to portfolio optimization is an adaptive and strategic approach that makes portfolios not only ethical but also financially competitive. The study concludes that Sharia principles serve as a tool for risk mitigation and enhance long-term investment sustainability.
The Relationship between Emotional Intelligence, Organisational Commitment, Work Environment, and Reward Systems on the Performance of Educational Personnel in Private Universities in West Java
Objective: Educational personnel play a strategic role in maintaining the quality of administrative and academic services in private higher education institutions (PTS). Despite their importance, empirical studies examining determinants of their performance remain limited. This study aims to analyze the influence of emotional intelligence, organizational commitment, work environment, and reward systems on the performance of educational personnel in private universities in West Java. Methodology: This study employed a quantitative approach with a causal associative design. The population consisted of permanent educational personnel across private universities in West Java. Using proportional stratified random sampling, 200 respondents were selected. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM) with SmartPLS. Findings: The results show that emotional intelligence, organizational commitment, and work environment have positive and significant effects on performance. In contrast, the reward system demonstrates a significant negative effect, indicating that perceived unfairness or misalignment in reward distribution may reduce employee performance. Conclusion: This study highlights the importance of integrating psychological competencies and organizational factors in enhancing performance within private universities. While strengthening emotional capacity, commitment, and work climate is essential, institutional leaders must ensure that reward systems are transparent, fair, and performance-based to avoid demotivating effects.
Environmentally Friendly Advertising, Green Product Value, and Price Perception on Purchasing Decisions with Environmental Awareness as a Moderating Variable on Eco-Friendly Products in West Java
Objective: The global environmental crisis has heightened public awareness of the impact of consumption on environmental sustainability. However, a persistent gap remains between environmental awareness and actual consumer behavior in choosing eco-friendly products. In this context, companies are challenged to design effective green marketing strategies that not only attract attention but also strengthen awareness and translate it into purchasing decisions. This study aims to examine the influence of green advertising, green perceived value, and price perception on green product purchasing decisions, with environmental awareness positioned as a mediating variable. Methodology: This study employed a quantitative associative approach using a survey method. The population consisted of consumers in West Java Province who had purchased environmentally labeled products within the past year. A purposive sampling technique was applied, resulting in 200 valid respondents. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4 software. Findings: The results indicate that green advertising, green perceived value, and price perception each have a positive and significant effect on environmental awareness. Furthermore, environmental awareness significantly influences purchasing decisions for eco-friendly products. Mediation analysis confirms that environmental awareness serves as a psychological mechanism linking green marketing variables to purchasing decisions. Conclusion: These findings highlight the central role of environmental awareness in translating green marketing strategies into sustainable purchasing behavior. The study underscores the importance of credible green communication, clear articulation of ecological value, and fair pricing strategies in fostering long-term sustainable consumption.
Strategic Role of Social Media in Enhancing Customer Engagement in Higher Education
Objectives: The growth of social media has changed the communication space for colleges and universities, especially in conversations with prospective or enrolled students. To fill gap and also provide empirical basis, this study aims to investigate the strategic contribution of social media in developing customer engagement in Indonesian higher education setting focusing on content quality, engagement strategy, and platform diversity. Methodology: The research was carried out using the quantitative method of the descriptive type. Initial data was collected through an online survey that was sent to 150 strategically chosen participants who create content centred on university through platforms including Instagram and TikTok. The analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding: From the findings of this research, three main constructs that underpin the impact of a socialmedia strategy on customer engagement were discovered: diversity; interaction and content quality. The effective communication, right choice of the platform and strategic methods of communication are important in maintaining the engaging. Conclusion: This analyses offer institutions a perspective of how to further develop the presence in social media, and is an effort to understand how students can be communicated with using digital channels within higher education. It highlights the necessity for academic programs to move from mere content delivery in a digital environment toward something more meaningful and engaging. It is recommended for future studies to use mixed-method design and compare the results, which can provide a full picture about such contexts.
Organizational Support and Inclusive Leadership Boost Employee Innovation Through Work Motivation
Objectives: The existence of various problems related to innovative performance among employees and numerous controversies in previous studies became the background of this study. The gap that exists between survey and reality as well as inconsistencies from previous studies need further review. Therefore, the aim of this study is to provide findings and recommendations to solve the phenomena related to innovative performance. Methodology: The data collection was carried out using a questionnaire distributed via Google Form to respondents who meet the determined criteria. Structural Equation Modeling (SEM) was used to analyze the data. Finding: The results show that Perceived Organizational Support and Inclusive Leadership have a positive and significant effect on Work Motivation, partially. It also shows that Perceived Organizational Support, Inclusive Leadership and Work Motivation have a positive and significant effect on Employee Innovative Performance. However, Work Motivation failed to become a mediating variable between Perceived Organizational Support on Employee Innovative Performance. On the other hand, Work Motivation is successful in becoming a mediating variable for Inclusive Leadership on Employee Innovative Performance. Conclusions: Organizations should adopt HR development policies that promote open communication and coaching, which address employees’ need for support from leaders aligned with training initiatives and provide a platform for dialogue. With a millennial workforce, inclusive leadership is critical, as employees look for leaders who encourage change and creative thinking.
What Drives Enforced Compliance? Insights from the Extended Slippery Slope Model among Value Added Taxpayers
Objectives: This study examines the interrelationships among coercive power, implicit trust, antagonistic climate, and enforced tax compliance within the theoretical framework of the Extended Slippery Slope Framework. Methodology: Utilizing a quantitative research design, data were collected from 359 Value Added Taxpayers in East Java, Indonesia. The analysis focuses on how taxpayer perceptions of institutional authority influence their compliance behavior. Finding: Empirical results reveal that coercive power significantly exacerbates the emergence of an antagonistic climate, whereas implicit trust exerts a mitigating effect. Furthermore, an antagonistic climate is positively associated with enforced compliance, indicating that taxpayer adherence in such contexts is driven more by perceived institutional pressure than by intrinsic moral obligation. Mediation analysis further substantiates the role of antagonistic climate as a significant intermediary in the relationships between coercive power and enforced compliance, as well as between implicit trust and enforced compliance. Conclusion: These findings contribute to the growing body of behavioral tax literature by highlighting the psychological mechanisms that underpin compliance behavior. The results advocate for a dual-strategy approach in tax administration that integrates both enforcement mechanisms and trust-enhancing interventions to foster sustainable tax compliance over the long term.
Is Employee Engagement Really Impact on Turnover Intention
Objectives: Employee engagement is often considered one of the factors that can reduce turnover intention. The inconsistency of the results indicates that there are various variations depending on the industry context and the conditions of the job and the company. In the EPC (Engineering, Procurement, and Construction) industry, this challenge becomes increasingly complex due to the high pressure to meet project deadlines, dynamic work environments, and rapid project rotations, which can significantly affect employee engagement and turnover intention. In National Construction Company experiencing financial crises due to project failures resulting from the implementation of PSAK-72 and the conditions of COVID-19, this leads to uncertainty in project sustainability, prompting many employees to leave the company. This research consists of two variables, employee engagement as the independent variable and turnover intention as the dependent variable. The study aims to determine whether employee engagement has an effect on turnover intention. Methodology: The method used in this research is analysis, with data collection through questionnaires. This research employs a quantitative method with a non-probability sampling technique of convenience sampling. The population in this study is all employees at the National Construction Company, totaling 676. A sample of 251 employees was selected for analysis in this research. The data analysis techniques used are descriptive analysis, classical assumption tests, multiple linear regression analysis, and hypothesis testing. Finding: The results of this study indicate that employee engagement has a significant effect on turnover intention among employees of the National Construction Company. Conclusion: The results of this research are expected to be utilized by the management of the National Construction Company to reduce turnover rates by considering the employee engagement perceived by employees, thereby enabling the company to achieve better and sustainable performance.
Assessing Readiness Index toward Industry 4.0 of SMEs Leather Industry in Yogyakarta's
Objective: This study focuses on create a readiness index measurement model tailored to the transformation of technology in the creative industry for small and medium-sized enterprises (SMEs)measuring the readiness level of leather SMEs as they transition towards Industry 4.0. The indicators developed in INDI 4.0 need to be adjusted again when used to measure the readiness of the creative industry. After developing the measurement model, then proceed with test the model by using it to assess the readiness levels of leather SMEs in Yogyakarta. Based on the results of the readiness index assessment, which indicators need to be improved will be identified and be the basis for formulate recommendations to enhance the readiness levels of leather SMEs. Methodology: The research methodology is divided into Developing Measurement Indicators and Measuring Readiness Index. Developing indicators was conducted through literature review and validated with expert opinion using the Delphi method. Measuring the readiness index was conducted using the multidimensional scaling method and validated using the Monte Carlo method. Finding: The contribution of this research is to develop dimensions and indicators suitable for the creative industry. These additional indicators shed light on digitalization issues in marketing and finance that were not yet fully addressed in INDI 4.0. There is also additional collaboration to strengthen supply chain channels and expand factory operations. The result of measuring the readiness index give a value of 1.92, categorized as Level 1 (initial readiness). The highest value of readiness index is in the product and service dimension and the lowest value is in the technology dimension. The assessment results revealed several points on what the leather creative industry needs to improve to raise the readiness index such as strengthening business management skills, particularly related to digital marketing and financial skills, technology investments, and intensive collaboration with product suppliers and distributors.
The Mediating Role of Digital Financial Inclusion in the Effects of Perception of KUR and Islamic Financial Behavior on MSME Capital Decisions
Objectives: This study aims to examine how MSME owners’ perceptions of the People’s Business Credit (KUR) program and their Islamic financial behavior influence capital decision-making. Specifically, it evaluates both the direct effects of KUR perceptions and Islamic financial behavior on capital decisions and the indirect effects operating through digital financial inclusion, which is expected to function as a bridging mechanism by improving access to information and digital financial services. By clarifying these pathways, the study also seeks to provide evidence that can support government stakeholders and MSME owners in strengthening digital financial inclusion initiatives that facilitate better informed and more effective capital decisions. Methodology: The subject of this study is the owner of MSMEs in East Priangan Region Indonesia consisting of 7 regencies/cities with a sample count of 250 MSME, as for data collection using purposive sampling technique. The analysis tool used is SEM-PLS Ver 4. Finding: The results indicate that KUR perceptions have a significant direct effect on capital decisions, whereas Islamic financial behavior does not significantly influence capital decisions directly. Digital financial inclusion significantly mediates the effects of both KUR perceptions and Islamic financial behavior on capital decisions. Conclusion: These findings suggest that digital financial inclusion plays a central role in translating program perceptions and financial behavior into capital decision-making among MSMEs. Strengthening an inclusive and equitable digital finance ecosystem may help MSME owners improve their knowledge and access to financial services, thereby supporting better capital allocation decisions.
Green Marketing Mix and Halal Ethics: Integrating Sustainable Management in Indonesia’s Logistics Sector
Objectives: This study examines how halal-certified logistics companies in Indonesia integrate sustainability principles through the green marketing mix framework. It aims to analyze the implementation of green product, green price, green place, and green promotion strategies and their implications for sustainable management within halal logistics. Methodology: A qualitative descriptive method was employed to obtain in-depth insights from PT. Yudhistira Perkasa Abadi, a halal-certified logistics service provider in Surabaya, Indonesia. Data were collected through semi-structured interviews, direct observation, and document analysis, and analyzed using the Miles, Huberman, and Saldaña interactive model. Finding: Results reveal that the company implements eco-friendly fleets, optimized routing, green warehouses, and digital documentation to reduce environmental impact while maintaining halal integrity. Value-based pricing, strategic distribution networks, and ethical promotional practices further strengthen customer trust and corporate sustainability performance. Conclusion: The integration of green management and halal assurance demonstrates that environmental stewardship and Islamic business ethics are complementary. The study proposes the green halal logistics paradigm as a sustainable model for Indonesia’s logistics sector.