Analisis Framing Pembangunan Karakter ESQ 165, Episode “Bangkit Indonesiaku” Program Indonesia Emas di TVRI

Abstract

Indonesia today amid a storm that resulted in the decline of moral issues and the loss of the next generation of characters, and had time for a change. Initiated by TVRI has been producing programs motivation as one of the solutions to evoke the spirit and character of the nation's development. As a publicly owned mass media, TVRI cooperate with a training institution building character ESQ Way 165 makes Indonesia Gold program. Approach to the theory of social construction of reality Peter L. Berger and Luckman has been revised with a view variable or the phenomenon of the mass media into the substance in the process of externalization, objectivation, and internalization, which became known as the "social construction of the mass media ". The research looked at how construction design value message carried by ESQ Way 165 in Indonesia Gold program. Outlines that in a framing storytelling through audio-visual means and organized in such a way and to bring the construction has meaning peristiwa- value associated with the object. Analysis framing Gamson and Modigliani model with a qualitative approach to research methods. The results showed that the value of construction ESQ Way 165 with a score of 7 Budi Utama: Honest, Responsibility, Visionary, Discipline, Cooperation, Just and Caring fellow delivered through the episode "Rise Indonesiaku " in the program " Indonesia Gold in TVRI" can be identity program useful as a moral power the next generation solutions. As practitioners Media Television and the Government can show Gold Indonesia as one method of accelerating the transformation of delivering a message of value to education forming the character of the Nation.