MEASUREMENT AND PREDICTION ON MALAYSIAN AUDIENCES’ PERCEPTIONS OF NETFLIX CONTENT CENSORSHIP USING REGRESSION ANALYSIS

Asma Md Isa, Haslina Mohamed Hassan, Wan Amizah Wan Mahmud, Muhammad Adnan Bin Pitchan

Abstract


The purpose of this artcle is to present an analysis of Malaysian audiences’ perceptons in terms of the correlaton analysis between censorship and gratfcaton in new media research, in partcular, the non-linear broadcastng domain. A total of 606 samples were selected from the populaton and analyzed using SPSS version 25.0 sofware through Pearson Correlaton analysis and Simple Linear Regression method. Correlaton is a statstcal method that can be used to evaluate the relatonship between two contnuous variables. The fndings of the study showed a positve and signifcant relatonship between censorship on unwanted scenes aired via Netlix platorm and audience’s gratfcaton with a value of p = 0.00 and showed a positve relatonship between the variables. The results of this study are able to give a clear view to policymakers in Malaysia in order to take the necessary steps in developing a new regulatory framework towards over-the-top (OTT) media players by considering the sentments of Malaysian audiences in relaton to the unwanted elements that are not appropriate for public viewing and which are contrary to culture, religion and values in Malaysia.

Full Text:

PDF

References


Altman, D. G. (2020). Practical statistics for medical research. CRC press.

Arab News. (2021). ‘Squid Game’ strikes nerve in debt-ridden South Korea. ARAB NEWS. https://www.arabnews.com/tags/squid-game

BERNAMA. (2019, November 18). Ahmad Idham clarifes Netfix censorship issue. New Straits Times. https://www.nst.com.my/news/nation/2019/11/539660/ahmad-idham- clari-fes-netfix-censorship-issue [Access on 24 Nov 2019]

Chen, Y., & Yang, D. Y. (2018). The impact of media censorship: Evidence from a feld experiment in China. Retrieved, 24, 2021.

Cooper Jr, M. T., Bard, D., Wallace, R., Gillaspy, S., & Deleon, S. (2018). Suicide attempt admissions from a single children’s hospital before and after the introduction of Netfix series 13 Reasons Why. Journal of Adolescent Health, 63(6), 688-693.

Cooper, G. F. (2021). Squid Game on Netfix: Everything to know about the disturbing breakout hit. CNET. https://www.cnet.com/how-to/squid-game-on-netfix-everything-to-know- about-the-record-breaking-hit/

Dewan Rakyat. (2019). Jawapan-jawapan Lisan bagi Pertanyaan-pertanyaan. Penyata Rasmi Dewan Rakyat. 2(11): 81- 82 Parlimen Keempat Belas Penggal Kedua.

Fryer, T. (2017). Watching without mother [Censorship Age Verifcation]. Engineering & Technology, 12(10), 40-43.

Hussin, F., Ali, J., & Noor, M. S. Z. (2014). Kaedah penyelidikan & analisis data SPSS. Universiti Utara Malaysia Press.

IMDA. (2019). Consultation Paper Issued by The Info-Communciations Media Development Authority on a Converged Competition Code for the Media and Telecommunication Markets (Issue February). Infocomm Media Development Authority.

Isa, A. M., Mahmud, W. A. W., & Sulaiman, W. I. W. (2020). The combining of intrinsic and extrinsic motives for employing OTT media and comprehending the audience’s gratifcation in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 36(3), 266-280.

Isa, A. M., Mahmud, W. A. W., Muhammad, W. I. W. S., & Pitchan, A. (2019). Netfix and di lemma of content regulation in Malaysia. International Journal of Advanced Science and Technology, 28(16), 460-468.

Islam, M. Z., & Anzum, R. (2019). Internet governance: present situation of Bangladesh and Malaysia. International Journal of Recent Technology and Engineering, 7, 176-180.

Islam, M. Z., Mokhtar, K. A. B., & Afandi NHBMB, A. R. (2021). Regulating Online Broadcast Media against Ofensive Materials in Malaysia. Indian Journal of Science and Technology, 14(15), 1233-1238.

Jalli, N. (2021). New Media : Amplifying Malaysian’s Voices. In Ismail Sualman, Fariza Hanis Abdul Razak, & Nuurrianti Jalli (Eds.), Media, Politics, and Democracy in the 14th Malaysian General Election. UiTM Press.

Kee, C. P., Nie, K. S., Korf, R., & Helbardt, S. (2015). Malaysia’s contemporary broadcast media regulation through the eyes of regulators. Journal of Asian Pacifc Communication,25(2), 231-242.

Khalil, J. F., & Zayani, M. (2021). De-territorialized digital capitalism and the predicament of the nation-state: Netfix in Arabia. Media, Culture & Society, 43(2), 201-218.

Lee, Y. L., Jung, M., Nathan, R. J., & Chung, J. E. (2020). Cross-national study on the perception of the Korean wave and cultural hybridity in Indonesia and Malaysia using discourse on social media. Sustainability, 12(15), 6072.

Musa, S. N. S. S., Ramlan, M. A. I., Syub, M. S. M., Daud, M. F., Ahamad, K. N. A. K., Salleh, A.S. S., & Latif, A. (2020). The Perceptions of Teenagers towards Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) Contents in Netfix. Asian Journal of Behavioural Sciences, 2(3), 59-64.

Nadia Azam. (2017, April 4). Bade akur tujuh adegan Sindiket kena “cantas.” MalaysiaKini. https://www.malaysiakini.com/hiburan/377998 [Access on 19 Aug 2021]

Nazri, N. A., & Ahmad, A. L. Drama Adaptasi Korea: Suatu Analisis Terhadap Pemaparan Agama dan Adat dalam Drama ‘Alamatnya Cinta’.

Nouri, M. (2018). The power of infuence: Traditional celebrity vs social media infuencer.

Parrot Analytics. (2019). The Global Television Demand Report Q2 2019. https://insights.parrotanalytics.com/svod-market-demand-report-q1-2019

Pollard, T. (2015). Sex and violence: The Hollywood censorship wars. Routledge.

Reidenberg, D., Niederkrotenthaler, T., Sinyor, M., Bridge, J. A., & Till, B. (2020). 13 Reasons Why: The Evidence Is in and Cannot Be Ignored. Journal of the American Academy of Child and Adolescent Psychiatry, 59(9), 1016-1018.

Shukla, V. K., & Moosavi, S. (2013). Role of Censorship, Privacy and Laws in INTERNET. National Conference in Ras-Al-Khaima, May 2013

Statisca. (2021). Video Streaming (SVoD): Malaysia. https://www.statista.com/outlook/206/122/video-streaming--svod-/malaysia

Sustainability Accounting Standards Board. (2019). Netfix: Environmental Social Governance- 2019 SASB Report.

Tabachnick, B. G., & Fidell, L. S. (2014). Using Multivariate Statistics (6th ed.). Pearson Education Limited.

Wan Amizah, W. M., Kee, C. P., & Aziz, J. (2009). Film censorship in Malaysia: Sanctions of religious, cultural and moral values. Jurnal Komunikasi, Malaysian Journal of Communication, 25, 42-29.

Wok, S., & Mohamed, S. (2017). Internet and social media in Malaysia: Development, challenges and potentials. In The evolution of media communication. IntechOpen.

Yin, J. S. K., & Ponnan, R. A. M. A. C. H. A. N. D. R. A. N. (2019). Challenges and innovations in management practices of censorable flm content in the electronic media industry. Journal of Engineering Science and Technology, 14, 68-77.

Zuckerberg, M. (2019). The Internet needs new rules. Let’s start in these four areas.


Refbacks

  • There are currently no refbacks.