THE USE OF PHOTOVOICE IN FORMULATING THE STRATEGY OF DEVELOPMENT COMMUNICATION PROGRAM FOR INCREASING THE CAPACITY OF YOUTH IN THE AGRICULTURAL SECTOR

Husnul Hidayah, Andi Asy’hary J. Asy’hary, Muh Syukur Abdullah, Makbul Makbul

Abstract


Participatory communication is one of approach to realizing development goals through the active participation of the community to aspire the needs with the support of policies and government intervention in development programs. The participatory communication approach places the community as the subject in the communication process. In line with the purpose of photovoice as a method or approach that focuses on the community, including the process of empowerment, participation and direct role of the community in the development process at the community level. The photovoice activities are designed based on community initiatives and participation that focus on the needs, potentials and capabilities of the local community. This study aims to formulate a strategy of development communication program that can be developed in increasing the capacity of youth in the agricultural sector through the photovoice method. The results of the study show that photovoice has provided an opportunity for youth to participate in identifying their problems, potential, communities and regions in order to formulate strategies and programs based on their needs. In addition to increasing the capacity of youth in the agricultural sector, the communication strategy program is expected to have an impact on increasing the income of farmers.

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