THE ROLE OF SOCIAL MEDIA AS A MEANS OF CHILDREN’S CREATIVITY A Case Study of The Satisfaction of Using Gachalife Characters In Creating A Youtube Channel

Abstract

The creation of the internet in the digitalization era makes it easier for people to access social media platforms and online games which are downloaded by many children today and one of them is the online game Gacha life. Online games are not always in accordance with the customs and culture in Indonesia. Using the internet wisely helps reduce the negative impact of new media. This study uses a qualitative descriptive approach by collecting data through interview and feld observations. Online platforms such as the Youtube and GachaLife provide benefts for children to build creativity and imagination. with the Uses and Gratifcation Theory stating that media users play an active role in choosing and using media well. Users have alternatives to channel their creativity and enhance their hobby’s imaginative talents by using their Online Gaming Platform.