CONTENT ANALYSIS INSTAGRAM @KLIKDOKTER IN EDUCATING PUBLIC ABOUT THE BOOSTER VACCINE

Abstract

After being quite successful in handling Covid-19 through Vaccines 1 and 2, the government of Indonesia plans to launch a booster vaccine along with the Covid-19 phenomenon that is still spreading again. Based on information obtained from the vaksin.kemkes.id, the achievement for the second dose of vaccination in Indonesia has reached 72.77%. To support the government’s eforts, several telemedicine providers also participate in outreach the public. Socialization is very necessary so that the public is aware and prepared to welcome it. One of the telemedicine providers that participates in this is Klikdokter. This study seeks to understand the posts made by the Instagram account @klikdokter in the socialization of the booster vaccine to the public. This study uses a descriptive qualitative approach with the message content analysis method proposed by Neuendorf dan Krippendorf and persuasion theory by Aristotle’s, Logos, Etos and Pathos. The results showed that the socialization provided was sufcient to provide information to the public. On the other hand, it is necessary to add other relevant information so that the public is clearer.