WEBSITE AND SOCIAL MEDIA MANAGEMENT OF LIPI’S BUREAU OF COOPERATION, LAW AND PUBLIC RELATIONS IN PUBLIC INFORMATION DISCLOSURE IN INDONESIA

Abstract

Today’s society depends on the internet, resulting from the Covid-19 pandemic conditions that have triggered changes to become completely online and enter a modern and sophisticated digital era. BKHH LIPI website and social media is a source to obtain actual and factual information. LIPI PR has a major role in setting the public’s right in implementing health protocols and fnding solutions for transformation by units to move together, synergize, and be optimistic for Indonesia in the feld of science and technology. This study used qualitative research type with descriptive analysis. LIPI PR Bureau, which provides information, publication, and technology as a comprehensive barometer of research in Indonesia, has duties and is trusted by the public. The openness of LIPI’s information as a humanist research institution to the public answers the realities to form a positive image institution. Website and social media are quite efective in building the brand of government institutions and improving efective communication between the public and LIPI in input related to current facts, science, and technology to form a positive image of LIPI in the eyes of the Indonesian people. The management of the LIPI website and social media (BKHH) by the Public Relations Team aims to achieve a positive image, becoming a verifed, measured, actual and factual reference for scientifc information. The LIPI Public Relations Team has made strategic plans, including audience mapping on each social media owned so that they can make adjustments to the form of content. Social media and websites are proven to be able to improve effective communication between the community in conveying aspirations and input related to science and technology content. This of course can form a positive image of LIPI in the community. LIPI is expected to display scientifc content instead of ceremonial information on websites and other social media, use popular language, and provide infographics, tables, images, and audiovisuals to attract millennials and the public.