Journal title COMMUNICATION IN THE DIGITAL AGE Initials Online ISSN Submission ISBN 978-623-92585-8-0 Editor-in-chief Publisher Universitas Mercu Buana Cite Analysis Indexing Type Conference Proceedings
MEASUREMENT AND PREDICTION ON MALAYSIAN AUDIENCES’ PERCEPTIONS OF NETFLIX CONTENT CENSORSHIP USING REGRESSION ANALYSIS
The purpose of this artcle is to present an analysis of Malaysian audiences’ perceptons in terms of the correlaton analysis between censorship and gratfcaton in new media research, in partcular, the non-linear broadcastng domain. A total of 606 samples were selected from the populaton and analyzed using SPSS version 25.0 sofware through Pearson Correlaton analysis and Simple Linear Regression method. Correlaton is a statstcal method that can be used to evaluate the relatonship between two contnuous variables. The fndings of the study showed a positve and signifcant relatonship between censorship on unwanted scenes aired via Netlix platorm and audience’s gratfcaton with a value of p = 0.00 and showed a positve relatonship between the variables. The results of this study are able to give a clear view to policymakers in Malaysia in order to take the necessary steps in developing a new regulatory framework towards over-the-top (OTT) media players by considering the sentments of Malaysian audiences in relaton to the unwanted elements that are not appropriate for public viewing and which are contrary to culture, religion and values in Malaysia.
Copyright (c) 2023 Communication in The Digital Age
DELIBERATIVE COMMUNICATION MODEL IN HANDLING “WRONG TYPING” DISCOURSE TO IMPROVE PUBLIC SERVICE QUALITY
Managing very large, massive information with negative sentiments in virtual space is a challenge for the government in the era of information technology development. The purpose of the study is to describe the deliberative communication model carried out by the Ministry of State Secretariat in dealing with the discourse of typos in Law Number 11 of 2020 concerning Job Creation in order to improve the quality of public services. The researcher uses the constructivist paradigm, with the intrinsic case study method, R. Stake, because the case still has an impact today. The main data is a record of the information management process using digital technology in a virtual room supported by interviews, mass media documentation from the internet, literature studies and books. The data were analyzed by the Miles & Huberman method, which was reduced, displayed and then concluded and the validity of the data was using the triangulation technique of data sources. This study uses Organizational Information Theory, Karl Weick with the concept of deliberative communication ofered by Thomas Englund. The results show that the deliberative communication model carried out by the Ministry of State Secretariat is by maximizing digital technology, listening, deliberation, policy, evaluating and continuity. Listening by analyzing the arguments of the virtual community that developed in the mass media, then carrying out internal deliberation by considering the three validity claims (truth, honesty and accuracy). The results of the deliberation are conveyed to the public in the form of a policy to then be evaluated in order to see the shared meaning of the value of the policy itself and this is done continuously. This empirical phenomenon is the deliberative communication model carried out by the Ministry of State Secretariat.
ETHICS REVIEW IN COMMUNICATION PROCESS: THE HOAX AND ETHICAL PERSPECTIVE IN THE MEDIA
The study is trying to discuss the ethics of the communication process in addressing the hoaxes and how to work on making people have a good ethical perspective in the media. Hoaxes are often spreading in various media, especially in online media. Information can be incorrect. However, the mistake in the hoax was a result of conscious deliberation. If people know and implement the rules correctly, it is entirely possible that various hoaxes could be prevented. The purpose of this study is to treat a hoax by identifying and providing links to resources where possible, teaching media ethics to the community and giving a good perspective on reporting. The public has as much information on reliable resources as possible. Then, do not broadcast information if it is known to be inaccurate - and when it is broadcast incorrect information, clearly tell that information is dubious. To many communities that use online media, it is necessary to encourage all levels of society to have the ethic of how to communicate well in online media. The research approach used in this study is a qualitative approach. As for the forms of research used are descriptive. Data source is chosen selectively. The specimens of the source data on the proposals are still solid
THE USE OF PHOTOVOICE IN FORMULATING THE STRATEGY OF DEVELOPMENT COMMUNICATION PROGRAM FOR INCREASING THE CAPACITY OF YOUTH IN THE AGRICULTURAL SECTOR
Participatory communication is one of approach to realizing development goals through the active participation of the community to aspire the needs with the support of policies and government intervention in development programs. The participatory communication approach places the community as the subject in the communication process. In line with the purpose of photovoice as a method or approach that focuses on the community, including the process of empowerment, participation and direct role of the community in the development process at the community level. The photovoice activities are designed based on community initiatives and participation that focus on the needs, potentials and capabilities of the local community. This study aims to formulate a strategy of development communication program that can be developed in increasing the capacity of youth in the agricultural sector through the photovoice method. The results of the study show that photovoice has provided an opportunity for youth to participate in identifying their problems, potential, communities and regions in order to formulate strategies and programs based on their needs. In addition to increasing the capacity of youth in the agricultural sector, the communication strategy program is expected to have an impact on increasing the income of farmers.
THERAPEUTIC STORYTELLING IN PLAY THERAPY: BEYOND ENTERTAINMENT AND LEISURE
Since we were born, all human is actually a storyteller. We live through our ancestor stories and we recreate their stories. In therapeutic practice, storytelling has been notifed as one of a strong tool in order to move clients forward and develop their life better. Play therapy is one of the methods in psychotherapy that use stories as its therapeutic tool. In this paper, we will fnd how a play therapist develop stories to help clients solve their own problem. Data collection is provided through participant observation, where the researcher is involved in the therapy room with clients and delivered stories that is planned to help clients to fnd themselves. As a conclusion, therapist needs to follow some steps to build the story: Identifying client’s issue, choose the suitable metaphore, prepare the story based on introduction to main character-build confict-fnd resolution-ending. Besides, the therapist good reason (life history, biography, cultural background, and character) will determine how the story goes.
THE ROLE OF INFORMATION COMMUNICATION TECHNOLOGY IN THE CONTEMPORARY ERA
The study is a feld study, in contemporary times, communication is embedded in the emergence of the Internet as new media. The Internet has allowed so much new to appear, including social media, that its presence has indeed altered ways of communicating fundamentally. In the perspective of journalism, contemporary communication discusses journalism in online media, the use of communication technology within it, the impact of the hashtag in journalism, including its efect on communication itself. The purpose of this study is to learn about the role of communication information technology in a contemporary era. Information and Communication Technology (ICT) have evolved and globalized over time. Such conditions make interaction and information delivery more immediate. People in various countries can exchange information, science, and technology for one another. There is an inevitable positive and negative side to this, but surely those who have access to the use of information technology are superior and domineering. The research approach used in this study is a qualitative method. As for the forms of research used are descriptive. Data source is selectively selected. Specimens of the source data on proposals are still temporary, and will develop later after researchers in the feld. For data collection techniques the main are observation, in-depth interviews, documentary studies, and combining all three or triangulation.
TEACHER GROUP COMMUNICATION CREATIVITY FOR KINDERGARTEN SCHOOL PROMOTION IN THE INTEREST OF THE COVID-19 PANDEMIC Case Study at Asri Kindergarten School in Halim Perdana Kusuma Sub-district East Jakarta
In some private schools, especially those experiencing problems with a decline in the number of students, teachers are often assigned to the promotion team, regardless of their educational background or promotion experience. This case was also experienced by Asri Kindergarten school in Halim Perdana Kusuma Sub-district, East Jakarta, even though this kindergarten is well known, and accredited, accessible with sufcient facilities. This study employed a qualitative approach with a case study method. Face-to-face in-depth interviews were conducted for data gathering. The results show 1) the ideas and forms of creativity in teacher group communication carried out are personal, fexible, relaxed, and do not seriously focus on issues about how to promote schools, and 2) the challenges in teacher group communication regarding creativity are Principals and teachers are both not creative, not routine, and not serious in communicating for promotion purposes. The novelty of this research is that not all teachers can be motivated to learn social media, even in conditions of need for promotional purposes. Creativity does not appear immediately, even if it is forced or forced. Thus, creative teachers need a learning process, and must be willing to accept the principal’s instructions, not pessimistic, serious, and focused, but not always relying on the principal.
THE CONSTRUCTION OF PAPUAN RACIAL CASE REPORTING Framing Analysis on National and International Mainstream Media
Mass media development has made easier and faster access to information. The mass media always try to satisfy the audience’s curiosity regarding the latest news, the present news that is suitable for consumption, which is the news constructed according to the ideology of each media. Framing the Papuan racial case is an interesting and important thing to observe, therefore this study was conducted to fnd out how the national and international mass media construct news on the Papuan racial case in Indonesia. This research was conducted on four media, two national media which are Kompas.com and Detik.com, and two international media which are Theguardian.com and ABCNews.com. This study also found several diferences in the way each media frames the Papuan racial case in Indonesia. The national media tend to describe the development of the racial case settlement, while the international media emphasize the discriminatory acts based on race and human rights. This study also fnds results that form conclusions regarding the views of each media in responding to the Papuan racial case that occurred in Indonesia. The results of this study will also be used as reference material for the public to be wiser in receiving information and become a separate evaluation material for writers, journalists, and the media under study.
FUNCTIONS OF THE THREE RHETORICAL APPEALS IN ONLINE LEARNING COMMUNICATIONS DURING THE COVID-19 PANDEMIC
Online learning from home with an online learning method policy during the Covid-19 pandemic gave rise to a rhetorical situation. ‘Boundaries,’ one of the rhetorical situation dimensions, present barriers to online learning communication. In this ‘urgent’ situation, we need to apply the three rhetorical appeals; ethos, pathos, and logos. The research aims to determine how teachers use the three appeals of Aristotelian rhetoric, ethos, pathos, and logos, to persuade students to build efective online learning communication during the Covid 19 pandemic. Using the theory of the three appeals of Aristotle’s rhetoric; ethos, pathos, and logos. Rhetorical analysis carried out the entire function of ethos, pathos, and logos to obtain a complete fgure of application ethos, pathos, and logos in online learning communication. This qualitative descriptive research uses the case study method. It was found that in order to build efective online learning communication all rhetorical appeals, ethos, pathos, and logos must be applied as a whole. Ethos can be found in the ability to use internet-based learning media. Logos can be found in explaining learning material systematically and logically. Pathos can be found when teachers try to empathize, provide motivation, and build students’ awareness to obey the rules in online classrooms.
STRATEGIC COMMUNICATION THROUGH DIGITAL PUBLIC RELATIONS AND ITS TREND IN MALAYSIA
The development of strategic communication practices through the use of digital platforms is seen to have an impact on the sustainability of strategic communication in the public and private sectors. Strategic communication is a process that determines the stability of an organization’s image, reputation, and position. The digital platform now not only serves as the main communication medium, but also able to function as a platform for dialogue communication between content creators and followers of the platform. Accordingly, the theory used to explain this article is the strategic communication theory (Hallahan et.al, 2007) According to Hallahan, strategic communication is involved in the development, implementation, and assessment of communication. This research aims to understand the impact and the role of strategic communication through digital public relations and its trends in Malaysia. The discussion and fndings in this research are based on a qualitative study that uses an in-depth interview method as a data collection technique and 12 informants among communication practitioners in Malaysia were selected through a purposive sampling technique. The results of the study found that strategic communication through digital public relations is used continuously and has a very important role to ensure that all communication strategies are used to reach the target audience. However, the function and impact of using digital platforms as the main medium of strategic communication still cannot guarantee the sustainability of corporate communication in the future.
SOCIAL MEDIA EFFECT ON PRACTICE AND ENGAGEMENT OF INSTAGRAM BY MALAYSIA MINISTRIES DURING PANDEMIC COVID-19
The rapid difusion of social media applications is ushering in new possibilities for non- proft organizations to communicate with and engage the public. Social media can be a means of participation and engagement, namely the delivery of information through social media that is directed to encourage public participation and engagement by providing comments, responses, and input to government agencies. Instagram, a mobile photo (and video) capturing and sharing service, has quickly emerged as a new medium in spotlight in the recent years. In this study, the researcher analyze the level of citizen engagement with Malaysia government ministries practices and calculate the engagement rate of each ministry of Instagram, a social media for image sharing. This research had been conducted for period of one year which from 1st January until 31st December 2020. Through the formula of the Engagement Rate measurement, results showed 21 accounts from 27 ministry Instagram accounts received a low Engagement Rate quality, which means 77.78% of ministry Instagram accounts had not been able to optimize their Instagram accounts to get engagement from their followers.
SOCIAL MEDIA MANAGEMENT IN POLITICAL PUBLIC RELATIONS OF GANJAR PRANOWO
Internet and social media are suitable mediums for communication processes and political campaigns. With the growth in the number of users, social media is becoming a new strategic tool for political actors to drive political narratives. One of the Indonesian politicians and state ofcials who use social media is Ganjar Pranowo, Governor of Central Java, for two terms (2013-2023). Ganjar Pranowo is active on various social media, such as Instagram, Twitter, Facebook, YouTube, and TikTok. This article aims to describe the overall management of Ganjar Pranowo’s social media, and Ganjar Pranowo’s political public relations through social media accounts. This article was compiled using a descriptive qualitative method. The results found that a team called “Tim Udara” was formed in November 2021 and managed privately by Ganjar’s volunteers based in Jakarta. Social media management is carried out in a structured and organized manner, and all message content is comprehensively prepared. The team also do political public relations activities such as media management, image management, internal communications, and information management.
THE EFFECTIVENESS OF INSTAGRAM ADS ON @CITRANABILLA_BEAUTY ACCOUNT IN BUILDING BRAND AWARENESS AND BUYING INTEREST FOR MUA SERVICES
Instagram Ads is a feature that is used by businesses on a regular basis, especially by makeup artist (MUA) services. @citranabilla_beauty is fve years old MUA who used Instagram for promotion. This research looks at The Efectiveness of Instagram Ads on @ citranabilla_beauty Account in Building Brand Awareness and Buying Interest for MUA Services. This research used a quantitative approach based on the positivism paradigm and employed a survey method with an objective approach. Using a purposive sampling technique, the sample uses 100 female respondents who live in Bekasi. Data collection techniques using questionnaires and literature research. The data analysis technique used Pearson Correlation and Simple Regression. The Pearson Correlation Brand Awareness test results are 0.785 with a signifcance value of 0.000 < 0.05, and the Simple Regression Test value (R Square) is 61.6%. The Pearson Correlation Test of Buying Interest results is 0.820 with a signifcance value of 0.000 <0.05, and the Simple Regression Test value (R Square) is 67.3%. The conclusion H0 is rejected, and H1 is accepted, so There is Signifcant Efectiveness Between Instagram Ads @citranabilla_beauty Account in Building Brand Awareness for MUA Services by 61.6%. And There is Signifcant Efectiveness Between Instagram Ads @ citranabilla_beauty Account in Building Buying Interest for MUA Services by 67.3%.
THE ROLE OF SOCIAL MEDIA AS A MEANS OF CHILDREN’S CREATIVITY A Case Study of The Satisfaction of Using Gachalife Characters In Creating A Youtube Channel
The creation of the internet in the digitalization era makes it easier for people to access social media platforms and online games which are downloaded by many children today and one of them is the online game Gacha life. Online games are not always in accordance with the customs and culture in Indonesia. Using the internet wisely helps reduce the negative impact of new media. This study uses a qualitative descriptive approach by collecting data through interview and feld observations. Online platforms such as the Youtube and GachaLife provide benefts for children to build creativity and imagination. with the Uses and Gratifcation Theory stating that media users play an active role in choosing and using media well. Users have alternatives to channel their creativity and enhance their hobby’s imaginative talents by using their Online Gaming Platform.
DIGITAL ACTIVISM IN PROTECTING LOCAL COMMUNITIES FROM ECOCIDE THROUGH HASHTAG SAVESANGIHEISLAND ON TWITTER
The extractive industry in Indonesia has become a priority to attract investors. The presence of an exploitative industry is feared to cause ecocide and the destruction of natural resources and ecosystems. This ecocide also occurred in the Sangihe Islands. The government gave gold mining exploitation to PT. Tambang Mas Sangihe (TMS). These concessions led to rejection and resistance from the people of the Sangihe Islands. The resistance was through demonstrations and Twitter, with the main actor being The Network of Mining Advocacy (Jatam) through the @Jatamnas account. This study aims to analyze @Jatamnas’ digital activism against ecocide in the Sangihe Islands. This study used the qualitative approach with the virtual ethnography method. The data used is the content of the @Jatamnas account on Twitter in the period June-December 2021. The results show that the campaign with the hashtags #SaveSangiheIsland provoked netizen reactions to support the Sangihe communities. The online conversations at #SaveSangiheIsland on the Jatamnas account revealed the dynamics of the need to embed local communities from the clutches of the oligarchs who hide behind the terminology of investment and employment. Furthermore, the conversation also tends to weaken the local community struggle because of the many accounts suspected to be pro-government which enter into the discussion with local wisdom-biased. However, the #SaveSangiheIsland serves as a public space for open debates on ecological issues.
HOW ONLINE MEDIA PORTRAY DISASTER IN ACEH AND PALU: A COMPARISON ANALYSIS
Indonesia is in the Pacifc Ring of Fire, which is prone to natural disasters, especially earthquakes. In the last 14 years, Indonesia has experienced several mild earthquakes accompanied by Tsunamis, such as in Aceh (2004) and Palu (2018). The magnitude of the loss of life and property is inevitable. However, eforts can be made to prevent and minimize the risks caused by the Earthquake-tsunami disaster. Preparedness for natural disasters will arise if accurate information about natural disasters is available, both in quantity and quality. This study analyzes how local online media cover the Aceh and Palu Earthquake-tsunami issues--Serambi Indonesia (aceh.tribunews.com) and Radar Sulteng (radarsulteng.id). Many studies have analyzed how the media frame news about the Earthquake-tsunami disaster, but no studies compare what specifc contents were reported about Earthquake and Tsunami in the two areas that have experienced these major and destructive natural disasters. The results of this study may identify new patterns related to the Earthquake-tsunami issue that has occurred so far and become recommendations for more efective news writing in infuencing the government and the public to increase their vigilance and preparedness in the face of earthquakes and minimize the risks arising from these disasters.
GENERATION Z CATHARSIS OF THE QUARTER LIFE CRISIS IN SOCIAL MEDIA
Currently, many hashtags are discussing #age25 on social media. Most people set their standard of achievement at 25 to own possessions. A survey from Linkedin in 2017 showed that 75% of the population aged 25-33 admitted to having experienced a Quarter Life Crisis. Many people vent their frustration on social media as a form of catharsis. Photos, articles, videos, or actions can be uploaded on social media. The crisis experienced at this age usually arises because of social media. It is a form of relational dialectics in interactive relationships that occurs during life crises. The methodology used is qualitative-based research with a netnographic approach, which combines the internet with ethnography and data obtained by literature study. The result of this research is that social media has changed its function; which initially became a communication medium to meet in cyberspace, build relationships and present uploaded photos and videos, but has now turned into a medium or forum that can channel the expressions or aspirations of Generation Z who experienced it during the quarter life crisis. The conclusion that can be drawn from this research is that Generation Z sharing quarter-life situations and doing catharsis on social media is a good thing to channel their emotions. However, the distribution of these emotions must be structured so as not to become spam for other social media users.
CONTENT ANALYSIS INSTAGRAM @KLIKDOKTER IN EDUCATING PUBLIC ABOUT THE BOOSTER VACCINE
After being quite successful in handling Covid-19 through Vaccines 1 and 2, the government of Indonesia plans to launch a booster vaccine along with the Covid-19 phenomenon that is still spreading again. Based on information obtained from the vaksin.kemkes.id, the achievement for the second dose of vaccination in Indonesia has reached 72.77%. To support the government’s eforts, several telemedicine providers also participate in outreach the public. Socialization is very necessary so that the public is aware and prepared to welcome it. One of the telemedicine providers that participates in this is Klikdokter. This study seeks to understand the posts made by the Instagram account @klikdokter in the socialization of the booster vaccine to the public. This study uses a descriptive qualitative approach with the message content analysis method proposed by Neuendorf dan Krippendorf and persuasion theory by Aristotle’s, Logos, Etos and Pathos. The results showed that the socialization provided was sufcient to provide information to the public. On the other hand, it is necessary to add other relevant information so that the public is clearer.
WEBSITE AND SOCIAL MEDIA MANAGEMENT OF LIPI’S BUREAU OF COOPERATION, LAW AND PUBLIC RELATIONS IN PUBLIC INFORMATION DISCLOSURE IN INDONESIA
Today’s society depends on the internet, resulting from the Covid-19 pandemic conditions that have triggered changes to become completely online and enter a modern and sophisticated digital era. BKHH LIPI website and social media is a source to obtain actual and factual information. LIPI PR has a major role in setting the public’s right in implementing health protocols and fnding solutions for transformation by units to move together, synergize, and be optimistic for Indonesia in the feld of science and technology. This study used qualitative research type with descriptive analysis. LIPI PR Bureau, which provides information, publication, and technology as a comprehensive barometer of research in Indonesia, has duties and is trusted by the public. The openness of LIPI’s information as a humanist research institution to the public answers the realities to form a positive image institution. Website and social media are quite efective in building the brand of government institutions and improving efective communication between the public and LIPI in input related to current facts, science, and technology to form a positive image of LIPI in the eyes of the Indonesian people. The management of the LIPI website and social media (BKHH) by the Public Relations Team aims to achieve a positive image, becoming a verifed, measured, actual and factual reference for scientifc information. The LIPI Public Relations Team has made strategic plans, including audience mapping on each social media owned so that they can make adjustments to the form of content. Social media and websites are proven to be able to improve effective communication between the community in conveying aspirations and input related to science and technology content. This of course can form a positive image of LIPI in the community. LIPI is expected to display scientifc content instead of ceremonial information on websites and other social media, use popular language, and provide infographics, tables, images, and audiovisuals to attract millennials and the public.
SOCIAL MEDIA BIG DATA: DIGITAL ANALYST COMMUNICATION COMPETENCE IN DIGITAL AGE MARKETING PRACTICES
The abundance of data on social media has a pragmatic impact on marketing communication practices. A digital analyst is essential in processing and analyzing big data on social media. Digital analysts must be competent communicators in processing data so that it can become a helpful message or information. The theories used in this research are Uncertainty Reduction Theory, Spitzberg & Cupach Communication Competency Theory, and Data, Information, Knowledge, and Wisdom (DIKW)’s Model. The interview involved a digital analyst of an agency that has monitored the social media performance of several companies for marketing performance. This study found that the data analysis process carried out by digital analysts could reduce uncertainty in planning company strategies. Then, three factors determine the competence of a digital analyst. The frst, motivation is always to present the most relevant information. Second, knowledge related to computer science and basic statistics, marketing concepts, market trends, and information on competing companies. Third, “sense o
PARTICIPATION OF INTERNATIONAL UNIVERSITY OF MALAYA WALES STUDENTS ON SOCIAL MEDIA DURING THE BLACK LIVES MATTER MOVEMENT EVENT
The Black Lives Matter (BLM) Movement has ignited passionate participation by people around the world, including normal daily citizen, public fgures, celebrities, politicians, and even the younger generation. Using social media as its main tool, the BLM movement has allowed social media users to use their channel as an avenue to support the issue and to speak of problems in relation to racism. Postings on Facebook, Twitter, and Instagram are flled with the hashtag #BlackLivesMatter using texts, photos, and videos. Active participation by social media audience worldwide, including among Malaysians, has generated millions of conversations on the movement. Related issues such as police brutality and racial injustice are heavily discussed among Malaysians through various social media channels. This paper studied 55 students from the International University of Malaya-Wales and overall, this research found students as actively seeking news and information via social media channels. The respondents also believed that social media are efective in making awareness of various social issues. Participation among the younger generation into the related conversations are also high. Overall, the respondents also agreed that social media aids the awareness of the movement and the issues they discussed on their channels.
THE INFLUENCE OF TASYA FARASYA’S ENDORSEMENT ON YOUTUBE ON INTEREST IN BUYING JOYLAB PRODUCTS
Endorsement is one of the marketing concepts in social media carried out by business owners as a marketing strategy. Endorsements are a strategy in which celebrities use a product and then their experiences are shared on social media. The above is to make consumers more interested in trying the products being marketed, so the purpose of this study is to see whether or not there is and the magnitude of the infuence of Tasya Farasya’s Endorsement on YouTube on the interest in buying Joylab products. This study used the TEARS dimensions (Trustworthiness, Expertise, Attractiveness, Respect, and Similarity) for the Endorsement and AISAS variables (Attention, Interest, Search, Action, and Share) for the buying interest variable. This research uses a quantitative approach with a survey research method on 100 subscribers to Tasya Farasya’s YouTube channel. Data were collected through an online questionnaire with purposive sampling technique. The data analysis techniques used are correlation analysis and simple regression analysis. The results showed that Tasya Farasya’s endorsement on YouTube had a strong positive infuence on the interest in buying Joylab products by 63.9%. The results of the correlation test showed a fgure of 0.799 where the correlation level was relatively strong, while the regression test results showed that the coefcient value in regression was 0.356 which means that there is a positive infuence and a correlation value (R) of 0.799 obtaining an output coefcient of determination (R Square) of 0.639 which means the infuence of endorsement on buying interest was 63.9%
DISTRIBUTION AND RENTAL OF MULTIPLEXING TRANSMITTERS FOR DIGITAL TELEVISION IN INDONESIA
The migration of analog television to digital television in Indonesia has been planned for more than 10 years and will be implemented on November 2, 2022, after several delays. According to the theory of public policy, the government should make regulations that do not harm the public. However, the results of this study show that regulations regarding migration to digital TV make it difcult for local TV to maintain their business because they have to pay rent to TVRI and private TV as licensees. This research was conducted using literature studies and case studies, and several local television stations were used as research objects. Several regional televisions were chosen with consideration; they are televisions that already have analog transmitters, and must rent out digital transmitters to mux holders. In the analog broadcast system, this regional television also has difculty getting advertisements so it continues to lose money. The relatively high cost of renting mux, as well as the difculty of obtaining permits from mux holders, make it difcult for regional TVs to migrate to digital. The principle of diversity of ownership and diversity of content will be increasingly difcult to apply, so the migration of digital TV will not create new TV owners with varied content and will better protect the current television conglomerate.
CULTURAL APPROPRIATION OF “PAPUAN PEOPLE” IN THE SELECTION OF THE AMBASSADOR FOR PON XX IN 2021
The selection of the famous artist Nagita Slavina and Raf Ahmad as PON XX ambassadors in Papua drew a lot of public criticism. The issue of cultural appropriation practice related to PB PON’s decision to choose the artists to accompany Boaz Salossa who has been appointed as ambassador is getting wider. By using Norman Fairclough’s critical discourse analysis method, this paper tries to see how the “orang Papua” is represented in the discourse of PON XX Papua. The results showed that Boaz Salossa as the XX PON ambassador was in fact only a subject who was seated to represent the “orang Papua” while Nagita and Raf represented the PON event. Boaz Salossa is considered not representative enough to publish and promote the PON event, therefore Nagita and Raf are considered needed. Reasoning cultural appreciation, in fact, the practice of cultural appropriation has occurred in the PON’s ambassador selection. “Orang Papua” bears the burden of representation as primitive humans who cannot speak up and convey their own interests. Papuan culture is commodifed on the basis of knowledge and power only for the beneft of the ruler. The event is not a form of cultural appreciation, yet a practice of cultural appropriation
INTERPERSONAL COMMUNICATION OF MULTIPLE ROLES SINGLE MOTHER
This research is motivated by the fact that the number of single mothers in Indonesia is increasing. The position of single mothers becomes a dilemma. First, because being a single mother is not a desire. Second, single mothers have a burden, having to meet economic needs in addition to running the daily household. The burden will be lifted if single mothers carry out multiple roles, the public role as breadwinner, as well as the domestic role as the head of the household as well as taking care of the household and raising children. On the other hand, the dominance of patriarchal culture causes multiple roles to be carried out, often facing obstacles, starting from access to economic resources to stigma from the environment. On that basis, the urgency of this research is to dismantle the social construction that marginalizes single mothers who play a dual role behind the restrictive patriarchal culture. To answer the urgency of this research, this research uses a critical paradigm, a qualitative approach with a single instrumental case study design. A total of four single mothers shared their experiences of multiple roles through in-depth interviews, participant observation, and document searches. The results showed that interpersonal communication is an option to reveal the dual role position of single mothers with family, friends and the environment in their communication practice. Interpersonal communication is an option as an afrmation of the single mother’s position in daily social interactions. In a more intimate atmosphere, heart-to-heart communication becomes an option to communicate dual roles: polite messages with family, persuasive messages with single mothers, supportive messages with women, frm messages and focus on avoiding confict but not being patronizing with men and the surrounding community
ANALYSIS OF THE SYMBOLIC MEANING OF THE FAMILY KEOS (FK 03)MURAL FOR YOUTH COMMUNITY MEMBERS OF FK 03 IN MEDAN
This research is about a phenomenon of murals that is a symbol of the youth community of Family Keos 03 (FK03) in the district of Medan Tembung, the city of Medan, and the district of Deli Serdang. The FK 03 community grew up in an area surrounded by various social problems such as narcotics abuse, stealing, gambling, vandalism, brawls, and so on. The study aims to identify and explain the introduction and inclusion of a culture of violence in adolescents through symbolic analysis of the FK 03. The theory used to analyze the phenomenon is the semiotic theory of Charles Sanders Pierce. Data analysis and data validity test used a qualitative approach with ethnographic methods to obtain data. The results of the study explain that the mural of FK 03 and its meaning, is the beginning of an introduction to violent behavior for its members. The meaning of the FK 03 mural contains the meaning of violence where the 0 symbols are interpreted as motorbike gear and the number 3 as a Badik (long knife) or Kelewang (machete sword)to be used during a brawl. They implement violence in the form of violent activities and immoral acts on an ongoing basis
MARITIME TOURISM: BRAND COMMUNICATION OF MARITIME TOURISM DESTINATIONS IN LEBAK REGENCY
The Covid-19 pandemic that has hit the world including Indonesia since the beginning of 2020 has had a signifcant impact on the tourism sector in Indonesia. Tourism in Lebak Regency is also among those experiencing the impact of the multiplier efect, abandoned tourist destination, business closing, economic income has decreases, which is caused by a decrease in the number of tourists to 83.57% in 2019. However, over time, tourist destinations in Lebak Regency have begun to reopen, with considerations based on vaccination achievements that have been above 50 percent and a commitment to implementing strict and frm health protocols. This policy certainly encourages the Lebak Regency Culture and Tourism Ofce to revive the nuances of tourism through programs to communicate tourist destinations. This study aims to describe the implementation of tourism communication within the framework of message construction on tourist destination brands. The paradigm of this research is constructivist with a case study method. Primary data will be obtained through interviews. The results showed that, in the frst stage of market search analysis and strategy recommendations, the Lebak Disbudpar conducted market analysis research before establishing the Lebak Unique destination brand and launching the Lebak Regency tourism vision and mission; the next stage is communicating the brand, Lebak Disbudpar optimizes planned website and social media media, event publications, and informative and educative message concepts; at the stage of implementing the brand, Disbudpar Lebak organizes events, especially in maritime tourism destinations, surfng events, sports events, and plans to hold a kite festival; At the evaluation stage, it is carried out by measuring the impact on tourists and the community, especially on the sustainability aspect, to fnd out the contribution of the event to the community’s economy