YUNITA, Serlly Melia; SIHITE, Janfry. THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND BRAND LOYALTY ON PURCHASE DECISIONS ON THE TOKOPEDIA MARKETPLACE. International Humanities and Applied Science Journal, Jakarta, Indonesia, v. 9, n. 2, p. 167–179, 2026. Disponível em: https://publikasi.mercubuana.ac.id/index.php/ihasj/article/view/38553. Acesso em: 7 sep. 2026.